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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Boosting Blog Traffic with SEO

Google, Bing, and Yahoo! are the three most popular search engines, with Google far surpassing even its closest competitors in terms of use and the amount of traffic it sends to blogs and websites via user searches. For simplicity, this chapter frequently refers to Google, but the information in the following pages applies to other search engines as well.
 
Search engines like Google use proprietary algorithms (arithmetical sets of rules that aren’t publicly available) to analyze every page on the web. By crawling through the contents of those pages, they rank the pages in terms of relevance for keyword searches. Sites that rank high on search engine results pages (SERPs) for keywords related to their sites and ...

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