O'Reilly logo

The Complete Idiot's Guide® To WordPress by Susan Gunelius

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Importance of Link Building

One of the factors search engines like Google use to rank keyword search results is the number of incoming links a web page has. The theory is that pages with a lot of incoming links, particularly from popular websites, must contain good content or no one would want to link to them. So pages with a lot of incoming links are likely to be ranked higher in keyword search results than pages with fewer incoming links.
336
QUICK TIP
Find out how many incoming links your blog has according to Google by typing link:www.yourblogname.com into the search box on Google. On Yahoo! type linkdomain:www.yourblogname.com into the search ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required