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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Keyword Research

One of the most important aspects of search engine optimization is determining the keywords that are likely to drive the most traffic to your blog. Those keywords should be related to your blog’s topic. In other words, what are the keywords people are likely to type into Google to find content like what you write about in your blog posts? Those are the keywords you need to focus on and feature in your blog content to yield the best search engine optimization results.
 
There’s more to keyword research than simply picking the keywords you think fit your blog’s content, though. For example, if you write a blog about parenting, you’d have a lot of competition from some huge and powerful sites if you focus your search engine optimization ...

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