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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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What to Track and Measure

If you create an account with a web analytics tool, you’re likely to be overwhelmed at first by the amount of data available to you. Don’t worry! You don’t need to look at all the numbers immediately. In fact, depending on your blogging goals, there’s likely to be a lot of data you’ll never look at, and that’s absolutely fine. The key is knowing that just because all this data is available, doesn’t mean you have to use it.
 
Sit down and think about your blogging objectives. Are you just blogging for fun and have no goals for building an audience? Are you hoping to build a highly successful and popular site? Do you want to make money from your blog? Your answers to these questions, along with your ultimate blogging ...

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