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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Adding Google Analytics to Your WordPress Blog

Google Analytics is the most comprehensive free web analytics tool. Not only does the Google-owned analytics tool offer tons of data, but it’s also easy to insert the necessary tracking code into your WordPress blog. Furthermore, you can access Google Analytics along with all other Google tools, such as FeedBurner (discussed in Chapter 20), Google AdSense (discussed in Chapter 24), and more, all with the same user account.
 
The process of adding the necessary code to your WordPress.org blog so a web analytics tool can begin tracking your blog’s traffic and performance is fairly similar from one tool to the next. Typically, you have to create an account, provide some configuration information (such ...

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