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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Analyzing Monetization Methods

Before you dive into the world of blog monetization, there are some things you need to understand so you can effectively analyze opportunities and pick the monetization methods most likely to help you meet your blogging goals.
 
As mentioned earlier, a lot of blog advertising and monetization opportunities can be found online, and not all programs are created equal. Venture into the world of blog monetization bearing in mind the following criteria:
 
Payment models: How you get paid matters. For example, you could be paid a flat rate for publishing an ad for a specific amount of time, or you might only be paid if a visitor to your blog clicks on an ad and then makes a purchase.
 
Payout thresholds: Some advertisers ...

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