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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Popular Ad Formats for Blogs

Ads come in various shapes and sizes and can appear just about anywhere within your blog. The choice is yours, but don’t forget to follow the suggestions and warnings in Chapter 23 to ensure you publish ads that add value to the user experience on your blog rather than damaging it. The last thing you want to do is drive traffic away from your blog because of the ads you publish.
 
Display ads: Display ads include any kind of graphic or image ads. They can be static images or flash-animated graphics. Display ads often appear in the header, in the footer, in the sidebar, between posts, or within posts. Also, display ads can be pay-per-click, pay-per-impression, or pay-per-action ads, depending on the advertiser or ...

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