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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Selling Ad Space Directly

It can be difficult for beginner bloggers to attract advertisers without the help of an advertising program or middleman, but it can be done. As traffic to your blog grows, you’ll be able to attract more advertisers and increase your advertising rates. As long as you set realistic expectations for your earnings potential from selling ad space directly to advertisers, you’ll be successful.

Pros and Cons of Selling Directly

The biggest benefits to selling advertising space directly to advertisers is being in control and keeping all the money you make. When you participate in advertising networks and programs, you only make a percentage of the program’s overall earnings, or you have to give up a percentage of your earnings ...

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