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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Paid Reviews and Sponsored Posts

As discussed in Chapter 23, if you publish blog posts in return for monetary or other forms of compensation, you need to disclose that relationship to stay compliant with the law and the ethics of the social web. If you’re willing to do that, writing posts for payment can be a great way to make money from your blog. The trick is to be sure you publish paid posts that actually add value to your blog and your audience.
 
Paid reviews are simply reviews of any kind of products, services, companies, or other items or entities published in return for compensation. Sponsored posts don’t necessarily have to be reviews. Instead, they’re considered any blog post published in exchange for compensation. In other words, ...

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