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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Refine Your Topic

Maybe you already know what you want to blog about—your hobby, your work, a cause you’re passionate about, or another topic important to you. But what if you don’t know what you want to blog about? How do you find the best topic for you?
 
Ultimately, the choice is yours, but your topic should help you meet the blogging goals you established for yourself. For example, if your primary blogging goal is to build your business, publishing a WordPress blog about a controversial topic unrelated to your business is unlikely to help you meet your goals. Your blogging goals and the subject matter of your blog should blend cohesively.
 
Furthermore, it’s imperative that you choose a blog topic you’re passionate about, have a deep interest ...

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