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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Determine Your Blogging Application Needs

Once you define your blogging goals and refine your blog topic, it’s time to think about your blogging application. Do you want something quick and easy, like WordPress.com, or something you can customize and dig a little deeper into, like WordPress.org?
 
Again, look to your blogging goals. For example, if your goal is simply to have fun, then WordPress.com, a free blogging application that offers limited functionality, is likely to suit your needs. However, if you plan to use your blog to build your business or generate an income, then you need something more along the lines of WordPress.org, a blogging application that offers advanced features and maximum customization.
 
WordPress.org offers lots ...

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