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The Complete Idiot's Guide® To WordPress by Susan Gunelius

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Writing Posts

Once you determine the voice you want to write with, you need to consider the various elements that make up a blog post and decide which to include in your own posts based on your goals for your blog. A number of characteristics and techniques separate great bloggers from the rest of the pack, beginning with establishing a unique voice and adding value to the online conversation. However, the various pieces you include in your posts also make a difference. Let’s take a look at some of the most important elements:
 
Voice The best blogs are written by people who aren’t afraid to let their personalities shine through in their posts. And because WordPress allows you to interact with your readers through the commenting feature, you ...

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