Emphasizing Text with Phrase Tags: <em>, <strong>, and More
HTML contains several phrase tags for marking special text. The most commonly used phrase tags are <em> (for emphasis, italics) and <strong> (for stronger emphasis, bold). Simply bracket whatever you want to emphasize with opening and closing <em> or <strong> tags:
Table 4.1 lists HTML phrase tags and provides a brief description of each.
HTML Phrase Tags
Use <cite> ...