Propose to Me, and See What Happens

So when should you send a grant proposal instead of a simple letter to an individual donor? This applies in three situations:
• When you’re asking for the big bucks
• When your prospect is a corporate big shot
• When your prospect is a family foundation trustee

Asking for the Big Bucks

If you plan to ask an individual for a major gift—and by that, I mean a gift the donor would consider major and is significant for your charity—a proposal that lays out all the aspects of your program might be necessary to help the donor decide to make a large gift.
You’ll want to make proposals to individuals more succinct than those to institutions. A four- to six-page letter works best in most cases. If you need to give ...

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