Newsletters designed for those your charity serves can be an effective means of educating funders about your activities. These newsletters show firsthand exactly what services you provide, how you provide them, and how you interact with your clients. Consider putting the program officers of key funders on your newsletter mailing list in time for them to receive two or three issues before your proposal arrives. With political contacts, remember to send newsletters to their local as well as legislative offices when possible, and to include the top staff for each elected official.
WORDS TO THE WISE
If you don’t have the name of someone ...