The Cover Letter and Executive Summary
In This Chapter
• Grabbing your reader’s attention
• Playing to your audience
• Cover letters for new versus renewal grants
• Differences between a cover letter and an executive summary
The cover letter is the most important part of your proposal. It is, after all, what funders see first. If you can capture their attention—or even better, their imagination—with the cover letter, you’ll immediately separate your proposal from all the others.
Many grant writers create the cover letter last, which makes sense, because it needs to include information from all the other parts of the proposal. Coming last in your writing, however, shouldn’t mean you write it in haste on the day before the proposal ...