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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition by Ed Paulson

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Part1

Matching You to Your New Business

Some people have a clear idea of the business that they are destined to start, but the majority of people that I meet aren’t lucky enough to have this clarity. Most people interested in starting a business have a strong belief that they should run their own show but have serious questions about the type of business to start and the level of risk they are willing to take.

I’ve had the privilege of working with many clients, colleagues, friends, and adult students to help sort through the mix of excitement, angst, enthusiasm, and uncertainty that clouds decision making in the early days. Some decided to stay with their corporate job, accepting that this is the best course. Others convince themselves that ...

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