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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition by Ed Paulson

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Part2

Evaluating Your Idea’s Sales Potential

Creating sales revenue is critical to the success of any new business because without adequate revenue the business will be out of business. Many plans offer detailed descriptions of the offerings, the personnel, the management, and the financials, but offer little explanation of how the business will create sales. Some are so limited in scope that they essentially say “trust me” to the readers.

Contrary to popular belief, creating sales is not just a matter of working hard, talking slick, or being cheaper than the competition. There is science and art involved with creating a successful sales and marketing process. The basics are overviewed in this part of the book. My goal is for you to understand ...

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