Finalizing Your Plan and Making a Decision
The most comprehensive paper analysis in the world will not create change if no action is taken. In Part 2 you evaluated the marketplace and potential customers to make sure that if you build it, someone out there will buy it. Now it is time to evaluate the other business functions that must operate well for you to meet customer demands and make a profit.
The sales and marketing process is incredibly important, of that there is no doubt. But other business aspects are critical to your success, too, such as the ability to deliver what the sales process promised, making sure that money is available in the amounts and time frame needed, protecting yourself legally should anything unexpected jeopardize ...