Surviving the First Year
Creating a viable business from an idea is an amazing feat, but once your business is running, other influences come into play that can hurt or help your success. It may sound strange, but success can create challenges that, if not handled properly, will put you out of business right when success starts to knock.
Right up there with creating sales in business importance is effective cash flow management. I dedicated a complete chapter to cash flow management because cash is like air for your business—without cash, your business won’t last much longer than you would without air. We also spend time discussing the impact of growth on your personnel needs and your need to hire the right people at the right time to help ...