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Part 1: Matching You to Your New Business
1 Creating Your Own Business Future
Making Your Next Job Your Own Business
The Positives of Starting Your Own Business
The Negatives of Starting Your Own Business
Creative People Create Their Own Opportunities
Your Business Starts with You
Do You Have What It Takes?
What Makes a Great Entrepreneur?
What Are Your Strengths and Abilities?
What Is Your Personal Bottom Line?
2 We All Treat Risk in Our Own Way
Your Life Situation Changes Over Time
How the Road Not Taken Can Cost You
The Background, Incentive, and Motivation Conundrum
The Powerful Influence of Uncertainty
What Are You Really Willing to Risk?
How Risk Tolerant Are You?
Combining Risk, Uncertainty, and Opportunity