Facebook is so successful in part because it bridges two worlds:
• People’s real lives
• People’s virtual lives
Facebook Events are powerful because they give your business the opportunity to turn a virtual friend or fan into a real-life, paying customer.
Events are also relatively easy to set up: after you get the hang of it, you’ll be creating new events in a matter of minutes. The danger, of course, is that the simplicity makes it easy to throw together an event without much planning or forethought. You need to think them through as carefully as one you would design through an event planner.
Types of Events
You can launch three types of major events using Facebook:
• A visit
• A purchase
• A conversation
The following sections ...