Using Games to Boost Your Fan Base

Hundreds of companies are using Facebook games to promote their product, message, or service. Even more impressive, a handful of them have been very successful in reaching their audience as well as getting some media attention.

Making Waves Game

The family-oriented boat dealer Discover Boating took one of the more direct takes on gamification: it literally made a game comparable to traditional video games.

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Figure 13.1: The Discover Boating game Making Waves.

Making Waves is a series of mini-games all related to boating (see Figure 13.1). One features players dodging buoys through a river, while another focuses ...

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