Advanced Advertising Tactics

Like any type of advertising, you can test your ads’ effectiveness and tweak them based on the results in order to get them to work more efficiently.

The interactive nature of some of Facebook’s ads can be your greatest asset. Sometimes the smallest tweaks can make a huge impact.

Getting People to Like You

That Like button on Facebook is like crack to a Facebook marketer. The beautiful thing about the Like button is when someone clicks on it, he or she is added to a list that you can see. Short term, it’s just a number that keeps climbing—but long term, it is a marketing list of people who can see your brand. The potential is the ability to market to people who are already captivated by your brand that want your products. ...

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