Why go through all the trouble to do Facebook Places? It enables you to make Facebook Deals. These coupons can help bring customers your way—and bring them back, too.
Facebook Deals come in these four varieties:
• Individual Deals: These are essentially standard-issue coupons. You post the deal on your Facebook Places page, and if a user is interested in the deal, he buys it and uses it when he’s ready.
• Loyalty Deals: These deals reward customers based on the number of times they check in to your Facebook Places page. For example, you might offer customers a 5 percent discount on the fifth time they check in.
• Friend Deals: These give customers a gift for getting their friends to check in, too. For example, you might offer ...