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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Engage with the Community

The Twitter community is very much like a cocktail party. If you’re new in town, it’s important to meet people and to make a good impression. The same social rules apply:

If you only talk about yourself, people at the party become annoyed or disinterested.

If you only repeat what other people say (Retweeting), you’ll be viewed as dull and avoidable.

Rude behavior, offensive language, and off-color jokes are frowned upon. And when you’re new, you can’t be sure where the societal lines are drawn.

No one wants to meet an insurance salesman at a party, so keep the selling to a minimum.

Sitting by yourself in the corner and watching is creepy. So talk!

Want to be the life of the party and make new friends? Be the ...

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