O'Reilly logo

The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Documenting the Campaign

Once you’ve chosen your destination, it’s much easier to manage the logistics of your Twitter marketing plan, and to communicate them to other people in the company.

This is the point at which you really need buy-in from stakeholders. You got their input and agreement on the company’s goals for using Twitter. Now you need their participation when it comes to meeting those goals.

Setting Expectations

Be careful to set expectations realistically. In our experience, company executives (particularly those who aren’t tech savvy or who have no personal experience with online communities) imagine that Twitter will be an overnight success, and that your company will gain 2,000 followers in a week.

They may pressure you to “deliver” ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required