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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Employee Roles

We all wear many hats. Even in a sole proprietorship, a business owner knows that she is sometimes the company treasurer, sometimes the marketing department, sometimes the subject-matter expert who sells her advice.

It’s no less so in a larger business. Even when you are given a narrow responsibility, you have several roles.

So while we list many Twitter roles, many of them can be done by a single person. All of them can be done by a single person, in fact, which is why Twitter has been so successful for small businesses.

The Person Who Tweets, But Tweets What?

Before you can Tweet, you have to have something to say. For some of us, it’s no trouble to generate witty banter. We make pithy observations about the state of the universe, ...

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