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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Defining Your Social Media Policies

With that many people on the playing field, the game needs rules everyone can adhere to. On the one hand, you want to encourage your experts to participate on Twitter because you want to show off your company’s brain trust; on the other hand, you don’t want them saying anything stupid.

The idea is to establish a governance model that doesn’t stifle employee freedom. We hope that didn’t make you snort in derision.

Why You Need a Formal Policy

Too many companies count on the good sense of employees to make sure that the company’s important intellectual property doesn’t wind up in the wrong hands. That was the result of a survey of 1,225 enterprises worldwide conducted by Applied Research on behalf of Symantec. ...

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