What’s Different About Twitter for MarCom
While small businesses can just barrel in and try whatever seems right, most PR and MarCom departments have to weigh everything against company reputation, the existing way the organization does business, and … well, politics.
MarCom is often at the center of the maelstrom of business decisions, in touch with most departments, from technical delivery to the supply chain. They listen to everyone and usually have a pulse on what is happening across the organization. Their productive internal conversations with stakeholders can create effective organizational models that drive collaboration and communication. They can tear down the “organizational silos” that prevent crucial collaboration.
Yet PR professionals ...