The PR Role
MarCom has a special role in the company, from responsibility for communicating with the media to publishing press releases. The next sections detail a few unique Twitter twists.
Twitter for Announcements
Here’s the easiest thing for you to do on Twitter: announce stuff. Make your big announcements on Twitter—and the small ones, too.
Your big news and press release won’t change because of Twitter. Neither should Twitter change your effort to push that release over the wire or your pitch to journalists covering your industry. Plan to share the news on Twitter in conjunction with your traditional efforts.