Paying for Attention
Don’t pin your business on getting into trending topics; it happens rarely, and usually as the result of a news event. But if your budget is big enough, you can take advantage of Twitter’s forms of advertising. In 2011, the company released promoted Tweets, promoted accounts, and promoted trends. (Visit https://business.twitter.com/advertise/start/ to make contact with the appropriate department.)
Twitter currently offers advertisers three promoted products:
• Promoted accounts
• Promoted trends
• Promoted Tweets
Follow Me! Follow Me!
When you opt into the Promoted Account (or Sponsored User) program, your Twitter account appears as a suggested user to Twitter users who follow your existing followers.
Promoted accounts are ...