The reason that you use Twitter for marketing is to create a connection with your customers. For many consumers and even business users, that’s a new perception. The fact that your company is looking for a dialogue, and not promising only a sales call and a see-ya-later, sets you apart from the competition.
Why not exploit that? It’s one of the things that makes you better than the other guys.
Let’s say your business is committed to customer service. You set up a customer service Twitter account to ensure the business delivers on its promises of quality. You applied an entire chapter’s worth of our advice, teaching your staff how to reach out on Twitter to find those in need, streamlining the customer service ...