How Businesses Use Twitter

Twitter can help any business. It doesn’t matter whether you have a small business that’s just getting started, whether you work for a “household name” big business, or whether you help other businesses with public relations or sales and marketing.

That shouldn’t really be a surprise, because Twitter is just another communications medium. You need to learn about its unique characteristics—and you will—but, overall, this is akin to the shift from magazines to radio, and from radio to TV. You can use these media in new ways, and everything you already know about marketing in those media applies here, too.

Like other channels of communication, Twitter lets your business establish its brand and promote products and services. ...

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