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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Poor Branding

Think of everything you ever hated about Marketing Gone Wrong. The slimeballs. The come-ons. The obnoxious salesperson who wouldn’t take “No” for an answer. The marketing campaigns that battered you with information that didn’t help you make a decision, and instead substituted lofty claims (“We’re the best!”) for technical specifications, business hours, or other information that might help you, y’know, spend your money.

You can do all of those things on Twitter, too, of course. But Twitter offers unique new ways to screw up.

Sell, Sell, Sell

Perhaps the most common misuse of Twitter is when businesses, who so desperately want it to generate revenue, act like snake-oil salesmen.

Yes, you can find people on Twitter who are interested ...

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