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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Basic Setup

Setting up a regular Twitter account only takes a few minutes. It’s meant to be straightforward enough for the most technology-averse newbie to achieve with confidence. You simply go to the home page of Twitter.com, fill out your name, email ID, password, and hit Submit. Optionally, you can customize your account with a photo, biography, and other information—all to an individual’s whim.

But you aren’t just an individual; you represent a business with a marketing presence. And you need to present the business accordingly.

FAIL WHALE
Each Twitter account must be associated with an email address. If the person creating your account ...

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