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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Defining Your Twitter Persona

Professional authors often speak of having a “voice,” a way of presenting themselves through their words. One person writes in a matter-of-fact manner; someone else imparts useful information interspersed with jokes to liven things up. Even if you don’t envision yourself as a writer, you are using Twitter to communicate to the world about your business, so it’s important to consider your demeanor.

In other words: How do you want to present your business to the world?

Most business Twitter accounts are set up as a marketing function: to drive awareness, new business, and customer loyalty. Your Twitter account is an extension of your brand and a tool to deliver key messages to a relevant audience. The tone of your ...

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