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The Complete Idiot's Guide to Twitter Marketing by Esther Schindler, Brett Petersel

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Twitter Manners

If you have been in business for any length of time, you already know how important it is to get along with people. In person, you have learned to dress like your peers (and when not to), to perfect your handshake, to make idle chit-chat before a conference call starts.

Twitter society has similar conventions for what is “done” and “not done.” Here are some of the unspoken rules, especially as they apply to businesses.

Using Direct Messaging for One-on-One Conversations

Most messages you post on Twitter are public, viewable by anyone in the world. With direct messages (DM) you can send a private message that is readable only by the recipient.

It’s simple enough to do: type d, space, and the recipient’s name, such as d estherschindler ...

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