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The Complete Idiot's Guide to Facebook, 3rd Edition by Mikal E. Belicove, Joe Kraynak

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Launching Your Advertising Campaign

After laying the groundwork, launching your ad campaign is a snap. All you need to do is transfer your text, upload an image, specify your targeted demographic, and choose a plan and pricing. The following sections step you through the process.

Creating Your Ad

To get started, scroll to the bottom of any Facebook page, click Advertising, and click Create an Ad (upper right). The Advertise on Facebook screen appears requesting the following four items:

Destination URL: You have two options here. To link to a website or landing page outside Facebook, click in the Destination URL text box and type the page’s web address (URL). If you have a page, group, event, or application on Facebook that you want to link ...

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