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The Complete Idiot's Guide to Facebook, 3rd Edition by Mikal E. Belicove, Joe Kraynak

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Laying the Groundwork

You can slap together a Facebook ad in minutes, but before launching your first advertising campaign, spend some time brushing up on Facebook’s rules and regulations, developing a strategy, and preparing the components of your ad—your message and graphic.

Brushing Up on Facebook Ads Rules and Regulations

To remain in good standing with Facebook, follow its rules. For an exhaustive (and exhausting) list of rules, head to www.facebook.com/ad_guidelines.php. The following list highlights the major do’s and don’ts:

No multiple accounts or automated creation of accounts for advertising purposes.

No funny business on landing pages your ads link to, including pop-overs, pop-unders, fake close buttons, or bait-and-switch URLs ...

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