Projecting Your Brand Voice onto Pinterest
On Pinterest, your brand voice is a visual one. Keeping in mind what the Pinterest platform is used for, it’s obvious why those individuals and brands that are able to communicate visually stunning content to their followers are some of the more successful Pinterest users. Therefore, your ultimate goal on Pinterest is to create an account with a strong visual impact consistent with your brand voice across other marketing and advertising assets such as websites, brochures, Facebook, and so on. Many companies miss the mark and have different voices for each asset, causing a bit of brand confusion.