In This Chapter
• Why to use the art of “Suggestology”
• How to give a winning, persuasive presentation
• How to evoke the response you want with hand gestures
• Why to let spatial anchoring work for you
In Part 3, you learned how to examine other people’s words and read their voices. Now we use similar techniques to learn how expert leaders can get you to run down the aisle, open your wallet, give up your Saturday, or buy their latest product. In this chapter, you learn how leaders not only use their voices and words to persuade, but also how they use gestures and physical space to lead, motivate, and inspire you. This chapter takes you from being a mediocre leader to an exceptional one with only a few steps ...