chapter 14 Document Structures
and Typographic Conventions
Typography gives a reader clues about how a document is organized.
Changes of typeface and point size, for example, reveal the hierarchical rela-
tionships among parts of the text. Typography also plays an important graphic
role, determining in large part the visual appeal of a page—it can make reading
a pleasant meander or a laborious trudge. Typography also creates many of the
road signs by which we navigate our way through pages.
While many of the specific decisions about how text should look are
made by the designer, others reflect typographic tradition and necessity. This
chapter ...
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