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Sales Skills
If you don’t believe in your project, you will not be able to sell it.
—ALFONSO BUCERO
Some years ago, when I (Bucero) worked for a multinational company, my manager said to me, “You don’t have sales skills. You will not ever be able to sell any project at all. You are too good—in a world of wolves, you cannot be a lamb.” As the years passed, I observed my business results, and I noticed that many of my project sales were indirect, meaning that I am selling when I am delivering a project. I also am selling when consulting within an organization. My only lament is, how much more effective could I have been if I had consciously ...
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