The Complete SEO Training Masterclass

The Complete SEO Training Masterclass

by Shubham Sarda
Released October 2019
Publisher(s): Packt Publishing
ISBN: 9781839217142

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Video description

Welcome to Complete SEO Training Masterclass, one single course to start your SEO journey and go from beginner to advanced level step-by-step. This course touches each important aspect of SEO, including all the updates:

Basic SEO vocabulary, Important SEO industry terms, Doing keyword research, Implementing technical factors, Page speed optimization, Diving into website indexing and link building techniques, Hands-on local SEO, protecting websites from negative SEO, Learn to use 20+ different tools, and Performing SEO audit.

This course sequentially discusses every topic so you can relate the concept and its importance. We start our journey with the basic SEO vocabulary and end our course by learning about SEO audit, connecting each topic in sequence one after another. You will also learn about standard industry tools; their usage will help you run better and more efficient marketing campaigns.

After completing this course, you will be ready with the skills to work on your website as well as industry-level projects.

What You Will Learn

  • Understand and master technical SEO factors
  • Optimize websites to improve page speed
  • Get indexed into search engines
  • Utilize free tools available on the market
  • Learn keyword research, Webmaster, local SEO, and build link
  • Learn to protect website against negative SEO

Audience

This course is designed for beginner and intermediate learners, small business owners, and bloggers who want to get on the first page of Google, Yahoo, or Bing, and anyone who wants a new career path in SEO and is keen to master increasing valuable site traffic.

About The Author

Shubham Sarda: Shubham is a software developer and digital marketer with a passion for teaching. He has worked with many funded start-ups, self-projects, and as a top-rated freelancer on multiple marketplaces. Currently, he stands among the top 700 freelancers with over 2,500+ projects on Fiverr, PeoplePerHour, Freelancer, and more.

As an instructor, he has taught programming and digital marketing to over 20,000 students, both with online courses and offline bootcamps. He has mastered explaining complex topics in the simplest form that is easy to understand and follow. His video courses are also used by companies to train their employees and by colleges to prepare and upgrade their students according to the latest industry requirements.

Table of contents

  1. Chapter 1 : Welcome - SEO Training
    1. What Does this Course Cover?
  2. Chapter 2 : SEO Basics and Important Terminology
    1. What is Search Engine Optimization?
    2. How a Search Engine Works
    3. Types of SEO
    4. SEO Building Block
  3. Chapter 3 : Keyword Research
    1. What is a Keyword from SEO Perspective?
    2. Broad Versus Longtail Keywords
    3. Where to Collect Keywords
    4. Finding Competitor on New Niche – I
    5. Finding Competitor on New Niche – II
    6. Finding Competitor on New Niche – III
    7. List of Competitor's Keywords - I
    8. List of Competitor's Keywords - II
    9. Google's Official Keyword Tool
    10. How to Validate Keywords for SEO with Google Trends
    11. How to Convert Broad Keywords into Longtail Keywords
    12. How to Use Google Search Suggestions
    13. The All in One SEO Tool
  4. Chapter 4 : Technical Factors | On-Page SEO
    1. Why Technical Factors Matter in SEO
    2. Important Tags for SEO – I
    3. Important Tags for SEO – II
    4. Brand Factor – Domain SEO Visibility
    5. More on Keywords and URL Parameters
    6. Utilizing Improvements
    7. Website – Page Speed
  5. Chapter 5 : Page Speed Optimization
    1. What can Lower Your Page Speed?
    2. Why Page Speed is Important
    3. Understanding the "Why"
    4. Let's Get Started – Analyzing Website for PageSpeed Test
    5. Optimization Images – I
    6. Optimization Images – II
    7. What is CDN – Adding CDN for Free
    8. Completing CDN Configuration – Adding Free SSL Certificate
    9. Caching and HTML, CSS, and JS Optimization
    10. Page Speed SEO Technique – I
    11. Page Speed SEO Technique – II
    12. Leverage Browser Caching – Page Speed Test after Optimization
    13. Google AMP – I
    14. Google AMP – II
  6. Chapter 6 : Website Indexing in Depth
    1. Introduction to Search Console (Webmaster)
    2. Create a Sitemap for Your Website
    3. How to Add Your Website to Google Search Console
    4. Add a Sitemap of Your Site to Google Search Console (Webmaster)
    5. Adding a Different Version of Website to Webmaster
    6. Adding Website and Sitemap to Bing Webmaster
    7. More About Alexa Ranking and How to Add Website
    8. How to Submit Blog Post to Google for Fast Indexing
  7. Chapter 7 : Link Building in-depth
    1. What is Link Building?
    2. DoFollow and NoFollow Links
    3. Types of Backlinks
    4. Link Building Campaign
    5. Ways to Get Quality Backlinks
    6. Ways to Get Quality Backlinks – II | Spying on Competitors
    7. Ways to Get Quality Backlinks – III
  8. Chapter 8 : Local SEO
    1. What is Local SEO?
    2. 6 Points to Win Local SEO
    3. Local SEO – Keyword Research
    4. Registering Our Business on "Google My Business"
    5. Completing Local SEO
  9. Chapter 9 : Negative SEO
    1. What is Negative SEO?
    2. Protecting Website from Negative SEO
    3. Protect Best Backlinks | Remove Spam Links
  10. Chapter 10 : Complete SEO Audit Like PRO
    1. What is SEO Audit?
    2. Basic SEO Audit
    3. Advanced SEO Audit
  11. Chapter 11 : Google Updates
    1. Understanding Important Google Algorithm Updates
  12. Chapter 12 : Thank You!
    1. Thank You for Being Here!

Product information

  • Title: The Complete SEO Training Masterclass
  • Author(s): Shubham Sarda
  • Release date: October 2019
  • Publisher(s): Packt Publishing
  • ISBN: 9781839217142