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The Confidence Myth by Helene Lerner

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5Stand Out and Attract Sponsors

MYTH

The competition for sponsors is fierce— standing out and getting one is too difficult.

TRUTH

I can attract and build important power alliances.

We all know that being successful in business requires building strong relationships. But do we take enough time to do it? With constant deadlines to adhere to, we may rationalize that sitting at our desks uninterrupted and using the phone and Internet to contact people is enough.

Yes, excelling at our day-to-day tasks is important, and you may be recognized for the excellence of your work, but will that lead to access to higher-ups who can put your name on a slate when a job opens up? Possibly, but don’t assume that will happen. Take every opportunity to meet the ...

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