3Building Your Network

Most people are not very good networkers. I’ve come to this conclusion by talking with and watching the thousands of people I’ve come into contact with over the past twenty-five years. I also know that people can become better net-workers by following a few simple steps. And these guidelines are not what you read about in most books on networking—for example, “the five steps to working a room” or “get out there and join a lot of groups.” My advice and guidance, I hope, is much more practical and straightforward and can be weaved into a person’s daily life without becoming too time-consuming. Becoming a better networker is not rocket science, but it does require some different behaviors and actions than most people exhibit ...

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