Adaptive experimentation, 125
Ad blockers, 42
Advertising, focused, 86–87
Basic communicators, 27
Beacons, 90
Beeping, 33
Big data analysis
data analytics tasks, 126–127
marketing metrics, 122–124
marketing research strategies, 124–126
questions, 122
Brand communication, 55
Brand communities, 111–112
CCO. See Chief Customer Officer
CDJ. See Consumer decision journey
CEP. See Consumer experience planning
CEV. See Customer engagement value
Challenge mental models, 125–126
Chief Customer Officer (CCO), 71
Chief Marketing Officer (CMO), 69–70
Citizen-consumer, 13
CIV. See Customer influencer value
CKV. See Customer knowledge value
CLV. See Customer lifetime value
CMO. See Chief Marketing Officer
CMR. See Customer managed relationship
Co-creating ...
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