The 40 “Know It or Blow It” Rules of Email Marketing
Email marketing is an amazingly cost-effective way to build relationships that drive business success. In today’s challenging economic times, this cost advantage makes email marketing arguably the most powerful tool for building any business.
But the main advantage of email marketing is not cost. Email is simply the most effective way to stay in touch with most of your customers. If you’re like many businesses, the 2009 recession forced you to hunker down and focus on driving business and sales from those most likely to buy—people you already have a relationship with—and that’s what email marketing is all about.
Email marketing is powerful, but it’s also a challenge because the inbox is a hostile environment. Whether your email is noteworthy or not-worthy depends on your ability to stick to the fundamentals of authentic relationship building with your customers. That’s what this book is about—how to use email to build long-lasting customer relationships.
Over the years, we at Constant Contact have made it our mission to collect, create, refine, and share email marketing best practices with our customers. We’re proud to now share these with you in this book—strategies that have contributed to the success of hundreds of thousands of businesses around the globe. On a daily basis we interact with thousands of business owners and non-profits just like you on the phone, online via webinars, and in person at live seminars held ...