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The Constant Contact Guide to Email Marketing by Eric Groves

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12
Tracking and Improving Email Campaigns
One of the greatest challenges of marketing in general is understanding the actual impact generated by a specific marketing effort. Email marketing, when done through an ESP, solves that challenge because within minutes of sending a campaign, you’re able to immediately see what happens to your messages. This chapter highlights the information that Constant Contact collects and reports back to you that helps you market smart, time after time.

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